List of products by brand Bural'Zen

Bural'Zen: the French CBD pioneer arrives at Travers Shop

There are CBD brands that have existed for six months and already think of themselves as references. And then there's Bural'Zen, quietly making its way since 2018, and probably contributing more to structuring the French CBD market than half the players holding forth on LinkedIn. We're proud to add it to the catalogue.

A French brand based in Entraigues-sur-la-Sorgue, in the Vaucluse region, Bural'Zen boasts more than 1000 references in its catalogue. A volume you don't build in a rush, and a depth of offering that reflects one thing above all: seven years of field experience, listening, testing, adjusting, rather than improvising.

The Bural'Zen story, a brand born from a meeting

It all starts in 2017. Nicolas Todorovski, founding manager, sets out to meet French hemp growers to understand concretely how the emerging market works, rather than speculating from an office. That same year, he crosses paths with Eric Hermeline, president of the "Buralistes en Colère" association. Two very different profiles, one shared intuition: CBD is becoming a real market, and the network of French tobacconists is the most logical distribution channel to support its consumer takeoff.

In 2018, the Bural'Zen brand is born from that convergence. The name itself says it: the fusion of Bural(iste) (French for tobacconist) and Zen, a portmanteau that instantly sets the scene. A brand built for tobacconists, with them, at their side — and by extension for all professional resellers looking for a coherent, reliable range to offer their end customers.

Made in France, without slapping it on everything

Where everyone else sticks the tricolor flag on their packaging without ever explaining what, exactly, is produced in France, Bural'Zen develops a 100% Made in France resin range in collaboration with a renowned hashmaker in the field. Concretely: raw material comes from French hemp growers, transformation is done in France, traceability is complete.

On the flower side, several references come from specific French regions, which remains rare in a market still largely dominated by imports. The brand has even set up a label allowing French hemp growers to attach their name to the products, an approach that concretely supports the sector rather than talking about it in a brochure.

A catalogue of more than 1000 references

The Bural'Zen catalogue is probably one of the widest on the French market. You'll find all the major product families:

A wide selection of flowers, with varied origins and intensities suited to all profiles, from consumers discovering CBD to those seeking more marked sensations. A complete resins range, including the aforementioned 100% Made in France line. Smoking accessories, because a coherent catalogue doesn't stop at the product itself. And vaping products for those who prefer the inhaled route without combustion.

This diversity lets a reseller like us offer a varied range to its customers without having to juggle multiple suppliers, but it also lets the end consumer find, at Travers Shop, several facets of the same brand with the same standards behind every reference.

Untransformed hemp, the brand's obsession

The Bural'Zen product philosophy holds in a simple phrase: untransformed hemp. Concretely: European varieties legally authorized, grown without pesticides or chemical additives, are selected for their natural richness in cannabinoids and aromas, without chemical treatment or process that would degrade the raw material.

It's a demanding approach that mechanically limits available volumes, but that guarantees consistent quality from one batch to the next. An editorial choice we fully share at Travers Shop, and one that explains why the brand has built its lasting reputation on word of mouth rather than marketing noise.

Compliance, non-negotiable foundation

All Bural'Zen products respect the French regulatory threshold of 0.3% THC, with the full traceability the law requires. On this point, no possible ambiguity: the brand historically targets tobacconists, a distribution channel where the slightest regulatory approximation leads to administrative closure. Legal seriousness has therefore been part of the brand's DNA from the start, not a patch added afterward for reassurance.

Why buy Bural'Zen at Travers Shop

Because we're resellers of the brand with a catalogue covering the most interesting references, because we share the same approach to seriousness and traceability, and because we'd rather work with brands that have proven themselves than with the latest trendy launch. Add fast delivery across France and Europe, personalized advice, and a team that genuinely knows the products.

Bural'Zen rounds out our existing offering alongside CBD First, the historical French family brand, Poze, a structured French professional brand, Californian Cookies and the rebellious Bud'z N The Weed. Five brands, five personalities, five universes, one shared demand on what we put on the shelves.

Where to find Bural'Zen in the Travers Shop catalogue

Bural'Zen references are available depending on format across our CBD flowers, resins, pre-rolls and smoking accessories sections. Some bolder flowers naturally find their place in our strong CBD flowers section.

Given how extensive the Bural'Zen catalogue is, the selection will grow progressively over the weeks, rather than dumping everything at once. Priority: start with the references that make the most sense for our customers and add the rest later.

Frequently asked questions about Bural'Zen

Bottom line: Bural'Zen is seven years of experience on the French CBD market, a brand born from a field conviction rather than a PowerPoint business plan, a catalogue of over 1000 references, and a 100% Made in France resin range that remains rare in the sector. At Travers Shop, you'll find this brand with the same traceability standards we apply to the rest of our CBD catalogue. The French pioneer, in a professional framework, no approximation.