List of products by brand Cookies

Cookies: the Californian legend lands at Travers Shop

Some brands just exist. And then there's Cookies. Founded in 2010 in San Francisco by Billboard-charting rapper Berner and legendary cultivator Jai, Cookies isn't just a cannabis brand, it's straight up a global cultural movement. And guess what, it's arriving at our shop. We could've kept it as a surprise, but honestly, a catalogue this iconic, not talking about it would be a crime.

To put things in perspective, we're talking about the brand named by AdAge among America's "Hottest Brands" — a first for a cannabis brand. We're also talking about the brand whose founder, Berner, was the first cannabis executive on the cover of Forbes. In short, a pedigree that speaks for itself.

The Cookies story, from the Bay Area to the entire world

It all begins in 2010, when Berner and Jai launch the brand in San Francisco. Back then, no one imagined that a genetic named Girl Scout Cookies would become one of the most copied names in modern cannabis history. Fifteen years later, Cookies claims more than 70 proprietary genetics, over 2000 products in its global catalogue, and more than 70 retail stores across over 20 markets in 6 countries.

What sets Cookies apart from most other cannabis brands is precisely this openly assumed cultural dimension. Streetwear, music, community: the brand doesn't just sell product, it carries an entire universe, with an aesthetic recognizable at first glance and a loyal community that has followed since the underground days.

Berner and Jai, the duo behind the legend

Every great cannabis brand has a mythical founder. Cookies has two, complementary to the point of being almost caricatural in their complementarity.

Berner, the cultural entrepreneur

Real name Gilbert Anthony Milam Jr., Berner is a Billboard-charting rapper, entrepreneur, and, on the side, CEO of Cookies. He's signed records certified Gold and Platinum by the RIAA, is developing a TV series with FX based on his own life, runs several parallel businesses (Cookies SF for streetwear, Hemp2o Water, Lemonnade, Santa Cruz Shredders, Vibes...), and was the first cannabis executive to make the cover of Forbes.

Suffice to say, when we talk about entrepreneurial vision, we're not dealing with a guy who just finished reading a self-help book. Berner embodies the business and cultural side of Cookies, the one that managed to turn a niche genetic into a global brand recognized well beyond the cannabis world.

Jai, the master cultivator

Jai is the other half of Cookies. The "green thumb" behind the mythical genetics found today all around the world: Girl Scout Cookies, Cherry Pie, Sunset Sherbet, Gelato, Biscotti. Translated plainly: if you've come across one of these varieties in the past ten years, there's a good chance the original lineage passed through his hands.

From San Francisco, raised among cannabis plants since childhood, Jai started growing on his own by his teenage years, soaking up everything the Bay Area's veterans had to pass on. From garage grows in dense San Francisco neighborhoods to outdoor sites in the Emerald Triangle and cutting-edge indoor facilities across California, his trajectory is that of a craftsman turned standard-setter.

The Cookies philosophy: authenticity, culture, innovation

The brand's stated mission is clear: create the most authentic cannabis experience in the world, through genetics, innovation, culture, and impact. The vision goes even further, aiming to lead the global cannabis movement by setting the standard on three fronts: genetics, retail experience, and social impact. Ambitions you don't often see held up over time, but that Cookies has been checking off effortlessly for fifteen years.

This positioning translates concretely into a demand for quality, consistency in product delivery, and a strong brand identity found across every touchpoint: packaging, retail stores, content, collaborations. It's this overall coherence that sets Cookies apart from most competitors, often strong on one axis but absent on the others.

Cookies at Travers Shop, the legal French CBD version

An important clarification before going further. Cookies in the United States is a full cannabis brand, with products containing THC in significant amounts, under the local legal frameworks that allow it. At Travers Shop, we obviously distribute the CBD version of the brand, compliant with French regulation: THC level below 0.3%, analyses available, full traceability.

The upside is that you find the whole Cookies universe here, its iconic aromatic profiles, its brand identity, but in a format fully legal in France. No need to fly to California or bend the law to discover what makes this brand special. We bring it to you, clean, framed, in due form.

The sustainability commitment, for real

At Cookies, sustainability isn't a marketing argument for a clean conscience. The brand claims environmentally-conscious cultivation practices, packaging innovations, and ethical sourcing across the whole chain. The stated long-term goal: reduce environmental impact at every stage of the product life cycle, from cultivation to the consumer's home.

A stance we particularly appreciate at Travers Shop, where we'd rather work with brands that take the invisible part of the product seriously, the part that doesn't show on the packaging but weighs on the planet.

Why buy Cookies at Travers Shop

Because we're official resellers of the brand in France, with a catalogue covering the key references of the CBD Cookies range available on the European market. Because we apply the same traceability requirements as on the rest of the site. And because we'd rather sell what we'd want to consume ourselves, rather than throwing everything on the shelves for volume.

The Cookies catalogue complements our existing offer, alongside our historical partner brands such as CBD First and Poze, each with its own universe and product logic. Three brands, three complementary approaches to CBD.

Where to find Cookies in the Travers Shop catalogue

Cookies references are available depending on format across our CBD flowers, resins and pre-rolls sections. For those after more marked intensities, head to our strong CBD flowers section, where certain bolder Cookies references naturally find their place.

The catalogue will grow progressively over weeks and months. Our priority: only reference products that hold the Cookies promise, with the traceability required by French regulation. No compromise on either front.

Frequently asked questions about Cookies

Bottom line: Cookies is fifteen years of history, one of the most influential cannabis brands in the world, a founding duo that has shaped both the streetwear culture and the modern cannabis genetic landscape. At Travers Shop, you find this universe in a fully legal CBD version, with the same traceability requirements we apply to our entire CBD catalogue. The Californian legend, French framework, no compromise on either side.