The US-based Cookies brand is now available at Travers-Shop

Some brands get listed because the shelves need filling. Others you wait months for, refreshing your inbox like a teenager. Cookies belongs firmly in the second category. After a few rounds of paperwork of truly staggering dullness, the San Francisco brand is now available at Travers Shop: six CBD flowers and two hash.

One clarification before we go further, because we know exactly how this ends up in the search bar: no, we are not talking about the banner that has been asking you to accept cookies since 2018. Nobody has ever waited for that one.

Cookies: fifteen years, one garage and a lot of nerve

The story starts in San Francisco in 2010. Two profiles nothing about which suggested an empire: Berner, a Billboard-charting rapper who doubles as an entrepreneur who apparently never sleeps, and Jai, a Bay Area cultivator whose name means nothing to the general public despite belonging in the textbooks.

Fifteen years on, the numbers are dizzying: over 70 proprietary cultivars, more than 2,000 product references, around seventy stores across twenty-odd markets and six countries. In 2021 Cookies became the first brand in its sector to enter AdAge's Hottest Brands in America list. The following year, Berner made the cover of Forbes. For something that started in a garage with a single strain, we have seen more modest trajectories.

What separates Cookies from the dozens of brands that attempted the same move is that the identity does not stop at the packaging. Berner built an entire ecosystem around it: Cookies SF for streetwear, with stores in San Francisco, Los Angeles, New York and Vienna, plus Vibes, Santa Cruz Shredders, Hemp2o, Lemonnade and a music label. The pale blue logo became a cultural marker before it became a commercial one. That is rare, and no agency sells it.

Jai, the man who drew half the modern genetic map

If you have heard of Girl Scout Cookies, Cherry Pie, Sunset Sherbet, Gelato or Biscotti, you already know Jai's work without knowing his name. Those names circulate everywhere, get copied, recrossed and claimed by everyone. The breeder behind the selection remains roughly as visible as a Swiss plumber.

Jai grew up surrounded by plants. As a teenager he was already running his own crop, absorbing everything the Bay Area elders would share, in a region that has never been shy about breeding work. As an adult he moved from garages wedged between San Francisco apartment blocks to outdoor sites in the Emerald Triangle, then to indoor facilities that look more like laboratories than greenhouses. His method comes down to a term insiders love: the pheno hunt. Grow dozens of variations from the same cross, observe them, keep exactly one. The rest go to compost. It is brutal, it is slow, and it is precisely why the result is recognisable.

The six Cookies CBD flowers available at Travers Shop

Every Cookies flower comes in 1g to try and 3.5g to settle in. The 1g format exists specifically to avoid the classic scenario: ordering a large quantity of something unfamiliar, realising two days in that the profile is not for you, and living with that regret for three weeks.

Triple Scoop

Three scoops, as advertised. Unapologetically dessert territory, sweet and rich, the register that built the house reputation. A solid entry point if you want to understand in a single strain why these genetics took up so much space. See Triple Scoop

Long Island

Named after a cocktail containing five spirits and zero tea. The name promises something loaded and slightly cheeky, and the strain does not argue. Better suited to weekends than to Tuesday morning meetings. See Long Island

Hollywood

The most pretentious name on the list, and oddly the most balanced strain. A clean profile, no excess, does the job without demanding a spotlight. Rather like the real Hollywood, only more honest. See Hollywood

Hawaiian Rain

Tropical register, fruity notes, postcard energy. This is the one you reach for when it has been raining on north-eastern France for eleven days and you need a convincing olfactory lie. See Hawaiian Rain

Cereal Milk

The most emblematic of the lot, and probably the one that did the most for the brand's reputation. The name refers to the sweet milk left at the bottom of the cereal bowl, the kind you drank straight from the bowl when nobody was watching. Creamy, milky, frankly sweet. If you only test one, make it this one. See Cereal Milk

Adios Mother F*cker

Another cocktail name, another cocktail made almost entirely of stacked spirits. No ambiguity about the positioning: this is the least discreet strain in the catalogue, and not the one we recommend for a first experience. It carries its name with a certain consistency. See Adios Mother F*cker

The two Cookies CBD hash

Two references in 1g, for anyone who prefers concentration to flower.

Cereal Cookie

The hash counterpart to the house milky-sweet universe. Supple texture, rich profile, holds up well. See Cereal Cookie

Gelati

A direct descendant of the Gelato line, one of the most copied selections on the planet. Creamy dessert register, broader than its neighbour. See Gelati

Rates, formats and pricing across the Cookies range

Let us talk numbers, since that is generally the first thing anyone looks at after pretending to read the description. The six flowers sit between 18% and 24% depending on the strain. Consistently high-end, in other words, with no discounted reference quietly dragging the average down.

The two hash climb to between 45% and 65%, which is what you should expect from a serious extract. If you have ever come across hash advertised at 20% and sold at the same price, you now know where the problem was.

Pricing is deliberately simple: 11.99 EUR per gram for every flower and every hash, and 30.99 EUR for 3.5g on the flowers. No twelve-column pricing grid, no mental arithmetic required at checkout.

Which Cookies reference suits your profile

Why we brought Cookies into the catalogue

Honest answer: because people kept asking, and because the catalogue needed something else. Travers Shop was built on a clearly identified French selection, solid and without theatrics. Cookies brings a different register: pronounced dessert profiles, very long-term breeding work, and an identity that resembles nothing else on the market.

We do not list a brand for its logo. We list it when the product stands on its own once the packaging has gone in the bin. These eight references passed that test, otherwise you would not be reading this.

Storage: do not waste what you just bought

Keep your flowers and hash in their original container, away from light and heat, and nowhere near the living room radiator. A badly stored flower loses its aromatic profile within weeks, which amounts to paying for a selected genetic line and ending up with scented hay. For hash, coolness matters even more: the texture degrades quickly in a warm spot.

The full range is on the Cookies brand page. You can also browse all our CBD flowers, our most powerful flowers and our hash and wax to compare before deciding.