Tips & Guides

Why are some liquids more expensive?

Some juices are works of art created by mad flavorists; others are just sugar water with a fancy logo. "Premium" liquids often use more complex aromas, longer steeping times, and stricter quality controls. You’re paying for the secret recipe, not just the plastic bottle.

Technically, the price reflects the purity of components(USP/EP grade) and formulation complexity. A single-flavor liquid is easy to produce, whereas a recipe with 15 aromas and oak-barrel aging requires infrastructure and storage time that reflects in the price per milliliter.

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