What are a seller’s obligations?
A vape seller must primarily enforce the ban on sales to minors and inform customers about nicotine-related risks. They have a legal obligation to offer only TPD-compliant products that have been pre-declared to health authorities. Labeling must be clear, featuring visible health warnings and instructions in the local language. In short, the retailer acts as the final safeguard ensuring that products on the market meet national safety standards.
The seller must also comply with strict restrictions on advertising and product display within the shop. They are responsible for the traceability of their inventory and must be able to identify their suppliers during official inspections. Their role also includes a duty of care to guide users toward the safe operation of their equipment. In summary, their responsibility is to combine administrative compliance with everyday consumer safety.