Tips & Guides

Why does a liquid become darker?

Your liquid isn't tanning; it’s oxidizing. When nicotine is exposed to light and air, it changes color, turning brown or orange. It’s a bit like a sliced apple turning brown: it’s not as pretty, but it won’t kill you (at least not today).

Darkening is a natural chemical reaction of nicotine to UV rays and oxygen. Certain flavors, like vanilla or caramel, also darken faster due to their complex molecular structure. This doesn't affect the safety of the product, but it can slightly sharpen the taste.

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