Tips & Guides

Why is the press talking about danger?

The press loves sensationalism because an alarmist headline generates more clicks than a reassuring study on risk reduction. They often speak of "danger" by isolating one ingredient or citing studies performed on lab cells at unrealistic temperatures. This creates regrettable confusion that sometimes pushes vapers back to cigarettes, which is the real danger. Vaping is an easy target in a media landscape seeking controversy.

It is crucial to differentiate real risks from media fears. Most reported incidents stem from misuse or non-compliant products. For a user following instructions and buying certified equipment, the risks are minimal. In case of doubt following a worrying news article, speak with a healthcare professional who can place the facts in a serious medical context rather than a media-driven one.

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