Tips & Guides

Are the flavourings natural?

Sometimes yes, sometimes no, but they are always food-grade. Synthetic flavors are used to recreate complex tastes (like a strawberry cookie) without sending actual cookie crumbs into your lungs. It's chemistry, but the kind that tastes good.

Flavorings are diluted in PG and stripped of harmful substances like diacetyl or parabens. Synthesis allows for thermal stability that natural extracts (often loaded with oils or sugars) cannot guarantee without gunking up your coils.

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