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Is advertising for vaping permitted?
Direct or indirect advertising for vaping products is strictly prohibited in France, except in very specific, regulated cases. Only physical shop signs and media intended for industry professionals are allowed to display information, provided it does not constitute an incitement to consume for the general public.
This rule, stemming from the European Tobacco Products Directive (TPD), aims to protect non-smokers and minors. If your favorite e-liquid isn't gracing magazine covers, it is because the law mandates total discretion to ensure vaping remains a smoking cessation tool rather than a mass-promoted product.
